The KPIs target a comprehensive improvement in marketing communication across two of the company's product segments - RX cardiac and OTC drug products. To this end, we tailored one of the core modules with interactive tablet medical presentations. We produced 6 separate 2D animations that show different medical processes and research related to the specific products that are included in the video walls. Last but not least, we customized and branded the "climbing wall" with the client's different product lines. By climbing different levels of the wall, the user "unlocks" product information for the respective line.