After discussing various best practices in VR content and campaign creation in previous articles, let us have a look at 10 examples of leading brands that have utilized VR in a relevant and beneficial way for their business. The examples are from various industries, but the general categories can be divided into training and simulation and product visualization/demonstration.

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1. Training and Simulation:

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Walmart uses VR to create immersive training experiences, allowing employees to practice and hone their skills in a safe and controlled environment. The company reported a 10% increase in employee retention and a 15% reduction in training time due to the use of VR in their training process.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it provides a safe environment for employees to make mistakes and learn new skills effectively. In real-world situations, mistakes can have severe consequences for companies, but VR offers a safe space for employees to practice and gain confidence in their abilities.

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2. Training and Simulation:

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‍DHL has been using VR since 2018 to improve its business operations, resulting in increased efficiency. VR-trained employees have demonstrated better problem-solving skills and there has been a 50% reduction in errors and 60% reduction in work time.

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What is the benefit of VR in this scenario?

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The benefit of VR is that employees can improve their decision-making skills through simulated scenarios from the real work environment in a safe space to make mistakes. This allows for better memorization of information and the ability to reach a necessary routine through repetition.

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3. Product Visualization/ Demonstration:

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IKEA creates interactive demonstrations of their products using VR, allowing customers to see and configure their ideal room. The company reported a 20% increase in sales due to the use of VR.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it allows customers to "try before they buy" in a more immersive and interactive way, leading to increased sales and customer satisfaction.

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4. Product Visualization/ Demonstration:

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BMW uses VR to showcase its model cars and reported a 25% increase in customer engagement and a 20% decrease in returned cars. VR provides a more immersive and interactive experience for customers, leading to increased chances of sales.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it allows potential customers to try out a car in a realistic simulation, which is in line with the company's sporting ethos and offers an experience that would otherwise not be possible for most users.

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5. Training and Simulation:

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Hilton Hotels uses VR to train its employees, reducing the duration of one of its training modules from 4 hours to 20 minutes. 87% of team members reported positive behavior changes after the VR training.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it allows Hilton to assemble different modules of their training process into a scripted experience, allowing employees to practice procedures from one place without physically moving around the hotel.

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6. Product Visualization/ Demonstration:

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Audi's "Enter Sandbox" campaign uses VR in combination with other technologies to showcase the features of the new Audi Q5 and Quattro technology in an interactive way. The campaign was successful, leading to a 57% increase in visitors to the VR-installation stores and the Audi Q5 becoming the best-selling model in Norway for the year.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it allows customers to "experience the impossible" in a practical and memorable way, increasing the chances of a sale.

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7. Product Visualization/ Demonstration:

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Marriott International introduced VR postcards in 2016, allowing customers to try out virtual reality experiences in various destinations. The campaign saw a 20% increase in bookings at the hotels featured in the VR postcards and a 7% increase in total bookings for Marriott.

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What is the benefit of VR in this scenario?

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The benefit of VR is that it brings image and recognition to a brand, allowing potential customers to preview a service before they buy it. It is also an example of the effective combination

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8. Training and Simulation:

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McDonald's uses VR technology to train its employees in food preparation and customer service. The results showed that trainees who used VR completed training 30% faster than traditional training. The VR program led to a 14% improvement in employee performance and a 15% reduction in training time.

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What is the benefit of VR in this scenario?

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The benefit of VR in this scenario is improved efficiency in employee training. The VR program leads to faster completion of training, better employee performance, and reduced training time. The VR simulation is gamified and covers various training modules and scenarios, allowing new employees to gain work skills and understand the company's career path and values.

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9. Training and Simulation:

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‍The Johnson & Johnson Institute uses a custom-designed VR application to enhance surgical training and team collaboration. J&J reported that medical students trained using Osso VR scored 233% higher in simulated surgery compared to students trained using traditional methodology.

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What is the benefit of VR in this scenario?

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The benefit of VR in this scenario is improved surgical training for medical students. The VR application allows students to perform simulated surgeries, which leads to higher scores compared to traditional training methods. VR simulations provide hands-on experience, which is not possible or too dangerous or expensive to do in reality.

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10. Training and simulation:

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‍Airbus uses specially developed VR simulations to train its engineers on the assembly and maintenance processes, allowing employees to virtually train the repair and maintenance procedures of the engine and other aircraft parts. Their engineers also use VR to prototype, test, and validate new designs before they are built. The result is a 40% reduction in training time and improved operational efficiency.

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What is the use of VR in this scenario?

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The use of VR in this scenario is to enhance employee training and improve operational efficiency. VR allows engineers to train and practice repair and maintenance procedures in a virtual environment, reducing the need for real-world testing and minimizing the risk of damage to machines. VR simulations activate the hippocampus in the brain, which is responsible for remembering spatial information, leading to better retention of information compared to traditional learning methods.

CONCLUSION

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The use of VR technology in businesses has numerous benefits including improved employee performance, reduction in training time, and enhanced learning and memory retention. This is achieved by the sense of presence or immersion that VR creates, which activates the hippocampus in the brain, which in turn is responsible for spatial memory. The result is better information retention. In industries such as food service, surgery, and aerospace, VR has been used to train employees and enhance skills, leading to increased efficiency and productivity. VR's applications are more so limited by our imagination and ingenuity rather than ongoing technical restraints. I have no doubt that as time passes we will witness increasingly more successful and popular VR campaigns that increase companies' sales, reduce costs and increase their operational efficiency 🚀.

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What is your favorite VR campaign/use case? Share in the comments below 💬

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