[{"id":"wlb0u6xs","type":"text","content":"After discussing various best practices for creating VR content and campaigns in the previous few newsletters, I thought it would be appropriate to share 10 examples of global brands that have used VR in a way that is suitable and beneficial for their business.\n\nThe examples are from companies in different industries, but the general categories of application can be divided into training and simulation, and product visualization/demonstration.\n\n1. Training and Simulation: VR is perfect for creating immersive training experiences, allowing employees to practice and refine their skills in a safe and controlled environment. As a result of using VR in their training processes, Walmart reports a 10% increase in employee retention and a 15% reduction in training time.\n\nWhat is the benefit of VR?\n\nThe ability for a person to make mistakes is fundamental to their ability to effectively learn new skills. Unfortunately, some such mistakes in a real environment can have severe financial and legal consequences for large companies. VR provides a safe environment where employees can practice the skills necessary for their work, gain sufficient confidence in them, and thus effectively integrate into the real work environment.","headingLevel":"none"},{"id":"zx5og8bw","type":"video","videoUrl":"https://youtu.be/oRbmLBWdEoI","videoCaption":"Walmart Virtual Reality in Academies"},{"id":"ztsoyzmb","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"sqgrrlw6","type":"text","content":"Using VR simulations for training, employees can improve their decision-making skills through simulated scenarios from the real work environment, but in a safe space for making mistakes. This allows for better retention of information and the opportunity to achieve the necessary routine by accumulating a critical mass of repetitions in practicing a given process/task.","headingLevel":"none"},{"id":"52q9yicj","type":"text","content":"3. Product Demonstration/Visualization: In the spirit of the \"Try before you buy\" motto, IKEA creates interactive demonstrations of its products, allowing customers to see and configure their \"perfect\" room. The company shares that the use of VR has led to a 20% increase in sales.","headingLevel":"none"},{"id":"joafggor","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"asp1eo90","type":"text","content":"If everyone had the opportunity to try out a certain desired product before actually buying it, everyone would do it. The more expensive the product, the greater the need to earn the trust of the potential customer by giving them the opportunity to \"touch\" what they will buy.","headingLevel":"none"},{"id":"2452gkf6","type":"video","videoUrl":"https://youtu.be/Zd7ZWgVqslo","videoCaption":"IKEA - Virtual Reality Showroom | Demodern Digital Agency"},{"id":"07l30775","type":"text","content":"4. Product Demonstration/Visualization: BMW uses VR to demonstrate its car models. BMW uses VR to demonstrate its car models. BMW reports a 25% increase in customer engagement, but also a 20% decrease in returned cars. The implementation of VR in product visualization provides a more immersive and interactive experience for customers, leading to increased sales opportunities and greater customer satisfaction.","headingLevel":"none"},{"id":"hpbjkhb8","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"mt7m29ug","type":"text","content":"Besides BMW providing potential customers with the opportunity to try out the car in VR through a realistic simulation, this happens on a race track, which is in sync with the company's sporty spirit, but also makes the element of experiencing the impossible possible - namely driving a sports car on a track - something that is not realistic for the average consumer.","headingLevel":"none"},{"id":"vsa5cxzc","type":"video","videoUrl":"https://youtu.be/fn25UycXNog","videoCaption":"Enhancing BMW’s Brand Experiences With VR"},{"id":"xpa7tyvc","type":"text","content":"5. Training and Simulation: Hilton Hotels uses VR to train its employees. They managed to reduce the duration of one of their training modules from 4 hours to just 20 minutes. Hilton shares that after completing the VR training, 87% of team members showed positive behavioral changes.","headingLevel":"none"},{"id":"5x6nvznq","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"fcnccj44","type":"text","content":"Thanks to VR, Hilton manages to combine different modules of its training process related to various locations within the complex into a single scripted experience, where employees can practice following different procedures from one place without physically touring the hotel/complex itself.","headingLevel":"none"},{"id":"ekrrjbai","type":"video","videoUrl":"https://youtu.be/6KuL3QMgM84","videoCaption":"How Hilton Uses Virtual Reality for Training | Oculus for Business"},{"id":"2817russ","type":"text","content":"6. Product Demonstration: Audi's \"Enter Sandbox\" campaign aims to showcase the features of the new Audi Q5 and Quattro technology in an interactive way. The showroom installation uses VR in combination with other technologies to allow users to test the car on a personalized track, pre-made physically by the user themselves in a 400-kilogram sandbox. The success of the campaign led to a 57% increase in visitors to stores with VR installations, and the Audi Q5 became the best-selling model in Norway for the year.","headingLevel":"none"},{"id":"9q78ddlr","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"pj2201k4","type":"text","content":"\"Experience the impossible\" is an inspiring phrase, but until recently its applicability was practically limited to slogans or clickbait headlines on social media. Thanks to VR, however, one can literally and practically experience the impossible - this is one of the strongest characteristics of the technology.\n\nAudi masterfully and elegantly uses people's desire to \"experience the impossible\" to create a lasting emotional imprint on their potential customers, which in turn increases their chances of a sale.","headingLevel":"none"},{"id":"yn7seriw","type":"video","videoUrl":"https://youtu.be/s-L53WJIxoA","videoCaption":"Audi presenterer Enter Sandbox"},{"id":"hphy3p0a","type":"text","content":"7. Product Visualization: One example is Marriott International, a hotel chain. Marriott introduced VR postcards in 2016, allowing customers to experience virtual reality experiences in different destinations. The campaign saw a 20% increase in bookings at hotels featured in the VR postcards and a 7% increase in overall bookings for Marriott. The campaign was successful in showcasing hotels and destinations, allowing customers to have a preview of the hotel before making a reservation.","headingLevel":"none"},{"id":"59iqinx1","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"dc8nlyur","type":"text","content":"This campaign is a perfect example, on the one hand, of the benefits that VR can bring to a brand in terms of image and recognition. Here, the key to the campaign's success is the ability for potential customers to experience the service they would purchase before actually buying it. On the other hand, the campaign is also an example of the right approach to promoting and distributing VR content and the effective combination of traditional and digital marketing tools.","headingLevel":"none"},{"id":"us4h6p5x","type":"text","content":"8. Training and Simulation: McDonald's uses VR technology to train its employees in food preparation and customer service. The results show that trainees who used VR completed training 30% faster than those using traditional training. The VR program led to a 14% improvement in employee performance and a 15% reduction in training time.","headingLevel":"none"},{"id":"27bu580g","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"3szrjzzw","type":"text","content":"Given the dynamic work environment in a McDonald's-type restaurant, it is logical that even small errors and deviations from established operating procedures can lead to great confusion. VR is used in this case extremely skillfully in the form of a gamified simulation with different modules and training scenarios for all levels of employees, which, in addition to preparing newly hired employees with the necessary skills for work, also shows them the career path and corporate values of the company.","headingLevel":"none"},{"id":"li56b5ar","type":"text","content":"9. Training and Simulation: The Johnson & Johnson Institute uses a specially developed VR application to improve surgical training and team collaboration. J&J reports that medical students trained with Osso VR achieved a 233% higher score in performing simulated surgery compared to students trained with traditional methodology.","headingLevel":"none"},{"id":"4xqsckhe","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"361utqdn","type":"text","content":"Again, the ability to simulate something that is not possible or too dangerous or expensive is the advantage of VR technology in this case. VR simulations allow students to perform simulated surgery in practice (albeit in Virtual Reality), rather than just reading or watching how it is done!","headingLevel":"none"},{"id":"iaimhri2","type":"video","videoUrl":"https://youtu.be/6E6CVgbWiqk","videoCaption":"How Johnson & Johnson Uses Virtual Reality for Training | Oculus for Business"},{"id":"rtbs79u4","type":"text","content":"10. Training and Simulation: Airbus uses specially developed VR simulations to train its engineers in assembly and maintenance processes, allowing employees to virtually practice engine and other aircraft part repair and maintenance procedures. Their engineers also use VR for prototyping, testing, and validating new designs before they are built. The result is a 40% reduction in training time and improved operational efficiency.","headingLevel":"none"},{"id":"mfmp9ivs","type":"text","content":"The sense of presence or \"immersion\" activates the hippocampus of the brain, which is responsible for remembering spatial information - as a result, trainees remember information more easily and for longer compared to traditional training methods. In this case, VR is particularly suitable because engineers can make mistakes in the work process that would damage machines in a real environment, which in turn would cost additional time and financial resources to fix.","headingLevel":"none"},{"id":"yhheqmh3","type":"quote","quoteText":"What is the benefit of VR?","quoteAuthor":""},{"id":"gnlo12q7","type":"video","videoUrl":"https://youtu.be/YzB1rpd2IWk","videoCaption":"CANSEC 2018: Boeing's Virtual Reality Training systems"},{"id":"ya8umctb","type":"text","content":"VR technology has the potential to revolutionize the way businesses operate, with numerous benefits including increased productivity, reduced errors, improved safety, increased reach, improved communication, reduced costs, increased sales, improved customer engagement and satisfaction, and increased brand awareness.\n\nIn the next newsletter, I will share 7 tips for maximizing the ROI of your VR campaign.","headingLevel":"none"}]

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