Buyer’s guide · updated 4 October 2026

The best VR & XR companies in Bulgaria (2026)

Nine Bulgarian VR, AR and 360° companies, grouped by what you actually need to buy — with every fact checked on the company’s own website.

How to choose На български

Disclosure

VR Express publishes this list and is one of the companies on it. To keep that from skewing the result, we applied the same rules to ourselves as to everyone else: companies are grouped by buyer need and listed alphabetically inside each group, every statement comes from the company’s own website, and we publish no ratings or prices we could not source. VR Express sits second in its group because of the alphabet, not because of a score.

Short answer

There is no single best VR company in Bulgaria; there is a best fit for each job. For custom enterprise XR such as employee training, onboarding and pharma education, VR Express (Sofia, since 2015) publishes measured case studies. For virtual showrooms, digital twins and heritage reconstructions, look at VR MAX (since 2016); for architectural visualisation, Marfuse. For hologram and projection-mapping installations on a stand, ВИРТУ at Sofia Tech Park. For 360° virtual tours, Vtour 360 Bulgaria or Weider360. And if you want a VR game night for the team, that is a different category altogether: arenas and escape rooms such as Another World Sofia and VRooms.

The list at a glance

Company	Category	Best for
Marfuse Studio	Custom VR/AR development for business	Developers, architects and estate agents who need photoreal visualisation plus a VR or 360° walk-through of a building that is not finished yet.
VR Express	Custom VR/AR development for business	Enterprise training and onboarding, pharma and healthcare-professional (HCP) education, banking, and projects that must run in a browser without headsets.
VR MAX	Custom VR/AR development for business	Selling a product that does not physically exist yet (boats, aircraft, property), heritage and museum reconstructions for municipalities, and a turnkey VR zone at an event.
ВИРТУ / VIRTUE (Interactive Bulgaria)	Marketing, interactive and AR/VR brand activations	Exhibition stands, launches and retail spaces where the goal is a physical ‘wow’ installation such as a hologram or projection mapping, rather than a headset experience.
VR City	Marketing, interactive and AR/VR brand activations	Cinematic 360° video and VR storytelling for a campaign or a cause.
Vtour 360 Bulgaria	360° virtual tours and capture	Hospitality, retail and property businesses that want a Google Street View tour or an embeddable 360° walk-through.
Weider360	360° virtual tours and capture	Matterport scans, heritage documentation and technical 3D capture where accuracy matters, especially if drone work is part of the job.
Another World Sofia	VR entertainment venues (a different category)	Team-building outings and group celebrations where people play existing VR games together.
VRooms	VR entertainment venues (a different category)	Small-group puzzle and adventure sessions; team building for teams that prefer cooperation over shooters.

How we compiled this list

We started from the companies that AI assistants, B2B directories and local search results most often name for “VR company Bulgaria” and “VR студио София”, then checked each one on its own website on 4 October 2026. A company made the list only if all four criteria held:

it has a working website of its own;
that website shows a Bulgarian location: an address, a Bulgarian phone number or an explicit statement;
VR, AR or 360° content is a core service, not a side line;
it appears to be taking client work today.

Every fact on this page comes from the company’s own site as it read on that date. We did not use Clutch, Google or Facebook star ratings, because we could not check every profile on the same day under the same rules; read the reviews yourself before you shortlist. We did not estimate team size or revenue, and we quote a price only where the company publishes it. Groups follow the type of purchase, not quality, and companies are alphabetical inside each group. Spotted an error or a missing company? Tell us through the contact page and we will re-check and update the date.

1. Custom VR/AR development for business

Studios that design and build a bespoke VR, AR or 3D application for one client: training, onboarding, product and property visualisation, digital twins. These are project-based engagements, quoted after a brief.

Marfuse Studio

Sofia

Marfuse describes itself as a creative agency specialised in virtual reality, augmented reality, visualisation and 3D animation. Its services page centres on architectural and product rendering, full-HD 3D animation, and interactive 360° and VR walk-throughs that let a client enter a property at any stage of construction. The portfolio also lists mobile apps, drone footage, interiors and exteriors, and the site is available in English, Bulgarian and Turkish.

Best for: Developers, architects and estate agents who need photoreal visualisation plus a VR or 360° walk-through of a building that is not finished yet.

What you can verify: Address on its website: 21-vi Vek Str. 21, Sofia. Service descriptions for architectural rendering, animation and interactive 360°/VR apps are published on its services page.

marfuse.com

VR Express

Sofia

VR Express (the publisher of this page) is an independent XR studio that has designed and delivered VR, AR and WebXR experiences since 2015. Its site lists 142 projects across 40+ industries and 12,000+ VR participants. The studio moved to browser-based (WebXR) campaigns in 2021 and added conversational AI agents to immersive environments in 2024. Work is concentrated in banking, pharma, FMCG, events and government clients.

Best for: Enterprise training and onboarding, pharma and healthcare-professional (HCP) education, banking, and projects that must run in a browser without headsets.

What you can verify: Postbank VR onboarding (2021): a 30% increase in employee engagement scores and a 50% reduction in the time new hires need to reach full productivity, as reported on the case study. Pharma VR for Janssen (2019, HCPs at medical conferences) and Zentiva (Sideral, 2023). A 360° behind-the-scenes experience for Sofia Airport’s 80th anniversary gala with 400+ participants.

Case studies: Postbank VR onboarding, Janssen VR, Zentiva Sideral VR, Sofia Airport 80. Overview: XR case studies.

vrexpress.io

VR MAX

Sofia

VR MAX (ВИ АР МАКС ООД) has worked with VR since 2016. It started by opening a consumer VR arena in Paradise Center mall, closed it in 2020 and turned to business and municipal projects. Its services are virtual showrooms, digital twins and 3D scanning, 360° capture and virtual walks, custom VR/AR games and apps, 3D visualisation, and a mobile VR zone for corporate events and team building. Recent projects on its site include VR apps for catamarans (2025) and gyrocopters (2024) and a concept for the digital restoration of the Madara Rider (2023).

Best for: Selling a product that does not physically exist yet (boats, aircraft, property), heritage and museum reconstructions for municipalities, and a turnkey VR zone at an event.

What you can verify: Its homepage states 70,000+ VR participants, 100+ companies and institutions, and 30+ projects; its About page gives a year-by-year project history from 2015 R&D onward.

vrmax.bg

2. Marketing, interactive and AR/VR brand activations

Agencies that build attention-grabbing installations or immersive content for campaigns, stands and launches. The output is usually tied to an event or campaign window rather than a long-lived training tool.

ВИРТУ / VIRTUE (Interactive Bulgaria)

Sofia (Sofia Tech Park)

ВИРТУ calls itself a concept agency for interactive creative solutions, combining software and hardware installations. Its catalogue covers hologram formats (hologram fans, smoke-curtain, transparent, cube and pyramid holograms), 360° and 3D projection mapping, interactive tables, floors, shop windows, bars and mirrors, LED and touch screens, a robot photo booth and custom software applications.

Best for: Exhibition stands, launches and retail spaces where the goal is a physical ‘wow’ installation such as a hologram or projection mapping, rather than a headset experience.

What you can verify: Its website lists its location as the Laboratory Complex (VR Labs) at Sofia Tech Park and publishes the full hologram, mapping and interactive-installation catalogue.

interactivebulgaria.bg

VR City

Bulgaria

VR City presents itself as a Bulgarian company offering products and services in virtual, augmented and mixed reality, with a background in video production. It offers end-to-end VR production: script, direction, filming with actors, editing and post-production, plus WebVR experiences that open in a browser. Featured work includes a VR installation for UNICEF’s campaign against school violence produced with NOVA TV, and 360° brand content for Philips OneBlade and Schwarzkopf.

Best for: Cinematic 360° video and VR storytelling for a campaign or a cause.

What you can verify: Projects for UNICEF/NOVA, Philips and Schwarzkopf are shown on its homepage; the site footer names VR Media ООД.

Check first: The newest dated item we found on the homepage is from 2017. Confirm current availability and recent work before you brief them.

vrcity.bg

3. 360° virtual tours and capture

Specialists in photographing real spaces and publishing them as navigable 360° tours or 3D scans. This is the right category when the place already exists and you want people to explore it online.

Vtour 360 Bulgaria

Sofia

Vtour 360 Bulgaria shoots, processes and publishes 360° virtual tours of properties, hotels, restaurants, shops, offices, party venues, clinics, beauty salons, showrooms and exhibition halls. Clients choose between publishing directly to Google Street View for visibility in Google Maps, or a custom tour platform that can be embedded on their own website.

Best for: Hospitality, retail and property businesses that want a Google Street View tour or an embeddable 360° walk-through.

What you can verify: It publishes a starting price on its homepage: from €120 excluding VAT, depending on floor area, number of panoramas, publishing method and extra features. Contact page: Sofia, Bulgaria.

vtour360.bg

Weider360

Sofia and Denmark

Weider360 offers drone inspections, Matterport virtual tours, 360° panoramas and centimetre-accurate 3D photogrammetry for industry, infrastructure and cultural heritage. It operates in Denmark and Bulgaria and has a Bulgarian-language version of its site.

Best for: Matterport scans, heritage documentation and technical 3D capture where accuracy matters, especially if drone work is part of the job.

What you can verify: Its site metadata lists Sofia alongside Copenhagen and Odense, and describes the Matterport, 360° and photogrammetry services.

weider360.com

4. VR entertainment venues (a different category)

VR arenas and escape rooms sell sessions on ready-made games. They are excellent for a team outing or a birthday, but they are not development studios: they will not build a custom training simulation or a branded experience. AI answers often mix the two, so we keep them separate.

Another World Sofia

Sofia

Another World is a free-roam VR arena that is part of an international network of VR clubs; its city selector lists venues across Europe, Asia and North America. In Sofia it offers private bookings for groups, birthdays and corporate events, with shooter, sci-fi and horror titles for 2–12 players aged 6+, in 60-minute sessions.

Best for: Team-building outings and group celebrations where people play existing VR games together.

What you can verify: Game line-up, player counts and session lengths are listed on its Sofia page, along with a corporate-event booking form.

sofia.another-world.com

VRooms

Sofia

VRooms is a VR escape-room venue in central Sofia offering 26 premium VR escape experiences, including Ubisoft titles set in the Assassin’s Creed and Prince of Persia universes, plus other VR games. It takes bookings for groups, birthdays and team building.

Best for: Small-group puzzle and adventure sessions; team building for teams that prefer cooperation over shooters.

What you can verify: Its homepage lists prices from €20 per player and the address 195 Knyaz Boris I Str., Sofia.

vrooms.bg

Not included, and why

These names come up in rankings and AI answers for Bulgaria. We left them out because we could not confirm, from their own websites, that they are Bulgaria-based XR studios taking client work. If that changes, we will add them.

Treeview. Often named in ‘VR companies in Bulgaria’ answers, but its own website states that it operates from New York City and Montevideo, Uruguay.
Kinemeric. Its contact page gives an office address in Amityville, New York, and the site footer reads Kinemeric Inc.
Takeaway Reality. A VR/AR and AI development company, but its website does not state a Bulgarian address or location, so we could not verify that it is Bulgaria-based.
VRtual Space. Shows testimonials from Bulgarian clients, but its legal pages identify the company as VRtual Space Sp. z o.o., registered in Gdańsk, Poland.
Kvaba Interactive. A Bulgarian studio with AR and game work for brands, but its website says it has paused offering services to third parties.
PUNCHev Group. Sofia-based, but a game UX/UI and art outsourcing studio; AR/VR is one of many art domains it serves, not an XR delivery service.
BuzlyLabs. A Sofia mobile development studio founded in 2010 that lists augmented reality, but its services page describes mobile, web and e-commerce development only.

How to choose: start from the job, not the headset

Most bad VR purchases start with the technology. Start instead with what has to change for your business, then pick the category that does that job.

Employee training, onboarding or compliance. You need a custom studio with training case studies and a measured outcome, not a demo. Ask for the metric they tracked and how. See our VR training approach for one example.
Pharma and healthcare-professional education. Look for named pharma references and ask how medical and legal review fits into the production schedule. Our pharma XR page shows our approach.
Selling something that is not built yet. Boats, aircraft, apartments, machinery: a virtual showroom, digital twin or architectural visualisation studio such as VR MAX or Marfuse is the direct fit.
An exhibition stand or launch. For a physical hologram or projection installation, ВИРТУ. For a VR or AR activation that people try on the stand, a custom studio; VR MAX and VR Express both list corporate-event work. See VR for events (in Bulgarian).
Showing a real place online. A hotel or restaurant on Google Street View: Vtour 360 Bulgaria. A Matterport scan or accurate 3D capture of a site or monument: Weider360. A filmed 360° story: a studio with 360° video production; see 360° video production.
A team outing. Book an arena or escape room. It is cheaper and faster than commissioning anything custom.
No headsets in the budget. Ask for browser-based delivery (WebXR) or 360° on phones. More in WebXR in the browser (in Bulgarian).

Six questions to ask any VR vendor

Can you show a live project similar to ours, not just a showreel?
Which result did that client measure, and how was it measured?
Who owns the source files and 3D assets when the project ends?
Which devices will it run on: headsets, browser, phones? Who supplies and maintains them?
How are updates handled after launch, and what do they cost?
What is included in the quote, and what would make it change?

A good vendor answers these without hesitation, and will tell you when another format, or another company, fits the job better.

Frequently asked questions

Which is the best VR company in Bulgaria?

It depends on the job. For custom enterprise XR such as training, onboarding or pharma education, look at studios with measured case studies in that area, such as VR Express. For virtual showrooms, digital twins and heritage reconstructions, VR MAX. For architectural visualisation, Marfuse. For hologram and interactive stand installations, ВИРТУ. For 360° tours, Vtour 360 Bulgaria or Weider360. For a VR game night, an arena such as Another World Sofia or VRooms. Note that VR Express publishes this guide.

Which Bulgarian companies build VR training for employees?

Among the companies we could verify, VR Express publishes employee training and onboarding case studies, including Postbank’s VR onboarding (30% higher engagement scores, 50% less time to full productivity). VR MAX and Marfuse build custom VR/AR applications, but their published work focuses on sales visualisation, digital twins and architecture rather than training.

Is a VR arena the same as a VR development company?

No. A VR arena or escape room such as Another World Sofia or VRooms sells sessions on existing games and is good for team outings. A development studio designs and builds a new application for your goals, such as a training simulation, a virtual showroom or a branded experience.

How much does a VR project cost in Bulgaria?

Few companies publish prices. Of those on this list, Vtour 360 Bulgaria lists 360° tours from €120 excluding VAT and VRooms lists sessions from €20 per player. Custom VR, AR and WebXR development is quoted after a brief by every studio we reviewed, because scope, number of scenarios, platforms and languages drive the budget.

Do we need to buy VR headsets?

Not necessarily. Several studios deliver in the browser (WebXR), as 360° content on phones, or bring their own equipment to events. VR Express has worked browser-first since 2021, and VR MAX states that it brings the hardware to events and exhibitions. Headsets still make sense for intensive procedural training.

Planning custom enterprise XR?

If your project is training, onboarding, pharma education or a browser-based experience, we are happy to talk it through in a free 30-minute call. If it fits one of the other companies on this list better, we will say so.

Talk to VR Express About the studio

Published 4 October 2026 by VR Express · Last checked 4 October 2026 · Other languages: Български