AI brand avatars and digital humans for UK businesses
A character for your website and on-site screens that answers only from your approved content, shows its sources and says it is an AI.
Quick answer
VR Express designs and runs AI brand avatars for UK companies: a branded digital character on your website and on screens in branches, stores, hotels or receptions that talks to customers by voice or text. It answers only from documents you approve, cites the source of each answer, says it is an AI, and hands over to a person when it should. A pilot covers one avatar, one language, one document set and one channel in three to four weeks.
Where it works
- Website: a branded guide for products, tariffs and processes, next to or instead of a chatbot.
- AI concierge on a lobby, store or branch screen, with optional voice.
- Events and stands, and later the same character in AR or VR.
Grounded by design
The avatar only uses the documents you approve and shows the page each answer comes from. If the answer is not there, it says so and offers your next step. Every unanswered question is logged, so the knowledge base improves each month instead of the avatar improvising.
Avatar or chatbot?
A chatbot is cheaper when people only need quick text answers. An avatar earns its cost where presence matters: on-site screens, a premium brand, or customers who prefer to talk. The trade-offs are laid out in AI brand avatar vs chatbot.
Proof
- Gaviscon AR Avatar — a brand character delivered in augmented reality.
- Bank Transformation Day (Postbank) — banking activation.
- Recordati Eligard — the kind of approved, controlled content an avatar must stay inside.
Pricing
The pilot starts from £4,500, fixed-price, and the pilot price is credited in full to the full build if you continue.
Frequently asked questions
What is an AI brand avatar?
A digital character, stylised or photoreal, that represents your company on your website, on a screen in a branch, store, hotel or reception, and later in AR or VR. It talks to customers by voice or text and answers only from documents you approve, such as product sheets, tariffs, FAQs and process guides, citing the source of each answer.
How is it different from a chatbot or an AI video generator?
Video generators such as HeyGen or Synthesia make pre-recorded clips. A chatbot is usually a text box on a generic platform. An AI brand avatar is a live, conversational character designed for your brand, restricted to your approved content, and the same character runs on the web and on physical screens. It can hand over to your existing chatbot or to a person.
Can it work as an AI concierge on site?
Yes. The same avatar runs in a kiosk mode on a touch screen or large display in a lobby, store, branch or venue, with optional voice. It answers opening hours, product, service and wayfinding questions and books or hands over when a person is needed.
Does it tell people it is an AI?
Always. The character carries a visible label and introduces itself as an AI at the start of every conversation, with a clear route to a human. That meets the EU AI Act transparency duty for EU visitors and the UK regulators' expectation that people know when they are dealing with AI.
What happens when the answer is not in our documents?
It says so and offers the next step you define: a link, a phone number, a booking or a handover to staff. It does not guess. Unanswered questions are logged so your team can fill the gap in the next knowledge refresh.
What about customer data?
The avatar answers product and process questions and does not need access to customer accounts. Hosting, log retention and anonymisation are agreed with your data protection team under UK GDPR before anything goes live.
How long does a pilot take and what does it cost?
Three to four weeks for one avatar, one language, one set of approved documents and one channel, usually the website. The pilot starts from £4,500, fixed-price, and the pilot price is credited in full to the full build if you continue. After launch, runtime and knowledge refresh are billed monthly.