Pharma
Year: 2019Gaviscon AR Avatar
Augmented Reality experience.
Challenge
To capture the attention of busy Healthcare Professionals (HCPs) and effectively communicate the product's mode of action. The goal was to cut through the noise of traditional marketing materials with a novel, engaging, and educational tool.
Outcome
The AR avatar provided a dynamic and interactive method for demonstrating the product's benefits. This innovative approach led to significantly higher engagement and message retention among HCPs compared to static materials, successfully differentiating the brand in a competitive market.