AR for pharma marketing, built for UK sign-off
VR Express is an XR studio in Sofia that has built AR and VR for pharma brands since 2015. We work remotely with UK brand and agency teams and travel for on-site work. Augmented reality lets an HCP see a mechanism of action, a device or a product story in 3D on their desk or on a printed leave piece, from a phone browser with no app to install.
What pharma AR is good for
- Mode-of-action and disease-process animation in 3D.
- Device and pack visualisation.
- Print-to-AR: a leave piece or congress panel that comes alive under the phone camera.
- Brand avatars that walk an HCP through key messages.
- Rep-shared WebAR links after a call or congress.
Pharma AR we have built
An AR brand avatar that explains the product's mode of action to HCPs.
A 3D animation of the healing process that plays on a physical print marker, viewed on a phone.
A digital HCP information hub for Eligard with clinical data and administration guidance.
Built for your ABPI sign-off, not around it
In the UK, promotion of prescription medicines to health professionals falls under the ABPI Code of Practice, administered by the PMCPA, and promotional material has to be certified by your signatories before it is used. Medtech teams work to the ABHI Code of Business Practice. We are not a compliance consultancy and we do not certify anything: your medical and legal signatories do. What we do is build so that certification is straightforward:
- Final-form review: every screen, animation frame, voice line and on-screen text is exported for review as it will appear, with a version number.
- Your job bag code and date of preparation on the experience, and prescribing information one tap away where your material needs it.
- Locked builds: the certified version is the one that ships; any change goes back to you as a new version.
- HCP-only gating for promotional content and separate, non-promotional versions where an experience may reach the public.
- Opt-in data capture only, with a DPA, at congress stands.
The same discipline is how our pharma work for Janssen, Zentiva, Recordati, KRKA and Merck passed their medical, legal and regulatory review.
Formats
- WebAR in the browser (iPhone and Android).
- Marker-based AR on print.
- 3D models reused in rep iPad apps and congress screens.
- A VR version for stands when you want full immersion.
Cost and timing
Ready-made modules rebranded for your product: €1,000 – €2,000, delivered in 1–2 weeks. Custom builds for HCPs, reps and congresses: from €5,000. Your review rounds set the real timeline; we plan for them from day one.
Frequently asked questions
Do HCPs need to install an app?
No. WebAR opens from a link or QR code in the phone browser. Older phones get an interactive 3D view instead.
Can AR be used with patients or the public?
Only with non-promotional content, such as disease awareness or device instructions, and your signatories decide what is promotional. We build separate versions for HCP and public audiences.
Who certifies the material?
Your signatories, under the ABPI Code. We deliver final-form, reviewable builds so they can certify exactly what will be used.
Do you work with agencies?
Yes, often as the XR production partner behind a UK healthcare agency.