Augmented reality for events and conferences in London
A QR code at your stand, and your product, machine or scene appears in 3D on the visitor's phone. No app. Consented leads and a dashboard after the show.
Quick answer
VR Express builds browser-based augmented reality for exhibitions, conferences and congress booths in London and across the UK. Visitors scan a QR code and see your product or scene in 3D in front of them, on iPhone or Android, with no app to install. A short opt-in form turns interest into consented leads, and a dashboard shows who started, finished and signed up. A first event takes about four weeks from brief to stand.
What visitors see
A product at true size on the stand table, a machine that opens to show its inside, a product demo played out in 3D, or a branded scene they can walk around. Each moment lasts about a minute and a half, so the queue keeps moving, and the link goes home with them.
Built for the stand team
- Opens from a QR code or a stand tablet, on iOS and Android browsers.
- Optional quiz on your key messages, with a leaderboard on a stand screen.
- Lead form with explicit consent; only opted-in contacts are exported to you.
- Post-event dashboard: starts, completions, quiz scores and opt-ins.
- A follow-up email template your team sends after the event.
Trade shows, conferences and launches
The flow works the same at a trade show, a conference stand, a product launch or a pop-up. For pharma and medtech congresses, see VR and AR for medical congresses. If you are weighing AR against print, read AR congress booth vs printed materials. For VR headsets on the stand rather than phones, see VR brand activations in London.
Proof
- KRKA virtual production plant tour — an exhibition activation.
- AD Pharm AR Healing Mountain — AR on a printed marker.
- Meta Quizzes Prospan — a gamified quiz for a stand.
- Postbank AR Recruitment Game — AR at recruitment events.
Pricing
The first event is a fixed-price pilot from £4,900, scoped in a 30-minute brief and credited to the full build if you continue. Later events are a fixed content-swap fee.
Frequently asked questions
How is augmented reality used at events?
Visitors point a phone or a stand tablet at a QR code, a printed marker or an empty table, and a 3D object appears in the room: a product at real size, a machine opened up, a venue or a scene that tells your story. It gives people a reason to stop at the stand and something to share, and every interaction can be counted.
Do visitors need to download an app?
No. We build WebAR that opens in the phone's browser on iPhone and Android straight from a QR code. The same link works as a take-home experience after the event, so your sales team can send it on.
Can it capture leads?
Yes. A short form after the experience collects contact details only after an explicit opt-in with your consent wording, stored with a timestamp under UK GDPR. You get the consented contacts and a dashboard of how many people started, finished and opted in.
Does it work for conferences and launches?
Yes. The same QR-to-AR flow works at trade shows, conferences, product launches and pop-ups: a 3D product or scene on the stand, an optional quiz with a leaderboard, and consented lead capture. Pharma and medtech teams planning a medical congress should see our UK page on VR and AR for medical congresses.
How long does it take?
Plan for about four weeks from brief to stand for a first event, including one review round. Re-runs for later events are faster because only the content changes.
Is AR better than printed materials at a stand?
Print is cheap and familiar, but visitors leave with a leaflet you never hear about again. AR costs more up front, holds attention longer and tells you who engaged. We compare the two honestly on AR congress booth vs printed materials.
What does it cost?
The first event is a fixed-price pilot from £4,900, and its price is credited to the full build if you continue. Later events are quoted as a fixed content-swap fee, not as a new project.