Pharma
Year: 2018KRKA Virtual Production Plant Tour
Developed a virtual reality tour of KRKA's production facilities for a major veterinary medicine event. Using 360° video and Oculus Rift headsets, we enabled veterinarians and partners to experience the state-of-the-art plant without leaving the exhibition floor. This innovative B2B activation provided a transparent and engaging look into KRKA's manufacturing process, reinforcing their commitment to quality and technology in the pharmaceutical sector.
Challenge
Standing out in a crowded Pharma Congress environment where traditional marketing materials failed to capture the attention of busy veterinary professionals.
Outcome
Successfully increased booth engagement and brand recall among 200+ international veterinary representatives.
Technologies
Oculus Rift
360 Video