3D and AR product pages for UK online shops
A 3D viewer or configurator with 'view in your room' AR, built into your Shopify store or B2B catalogue. No app. Starts with a fixed-price pilot on one product.
Quick answer
VR Express adds interactive 3D viewers, product configurators and 'view in your room' augmented reality to product pages for UK e-commerce brands on Shopify, WooCommerce, custom shops and B2B catalogues. Shoppers rotate the product, change options and place it at true scale in their room from the browser, with no app. You start with a three-to-four-week fixed-price pilot on one product, measured with an outcome dashboard against the same page without 3D.
Try it
Open the AR furniture configurator, the sofa or the chair on your phone and tap the AR button to place it in your room.
What you get
- Web-optimised 3D models of your products, from CAD or from photos and samples.
- A viewer or configurator embedded in your theme, with options carried to the basket.
- One-tap AR on iPhone and Android, and an interactive 3D view on desktop.
- An outcome dashboard comparing engagement and add-to-basket with and without 3D.
Who it suits
Products where size, finish or configuration decides the sale: furniture and homeware, lighting, bathrooms, outdoor and garden, fashion accessories and configurable B2B equipment. If photos already answer every question, they are cheaper; see the honest comparison in 3D/AR product page vs product photos.
Proof
- IP Wallet 3D web configurator — real-time personalisation in the browser.
- Interior design planner — configure furniture, then walk through the room.
- AR Menu — the same WebAR delivery for restaurants, see AR menus in London.
Pricing
The pilot on one product or product family starts from £2,900, fixed-price, and the pilot price is credited to the full build of your range if you continue.
Frequently asked questions
What is a 3D and AR product page?
A normal product page with an interactive 3D model built in. Shoppers rotate and zoom the product, switch colours, materials and options, and on a phone tap one button to place it at true scale in their own room through the camera. Your copy, price and checkout stay where they are.
Does it work with Shopify?
Yes. Shopify product pages show 3D models natively, and for configurators we embed the viewer in your theme so the chosen options carry through to the basket. We also integrate with WooCommerce, custom shops and B2B catalogues or dealer portals.
Do shoppers need an app?
No. The viewer runs in the browser on desktop, iPhone and Android. 'View in your room' uses the AR built into modern phones (AR Quick Look on iOS, Scene Viewer on Android), and desktops show the interactive 3D view.
We have no 3D files. Can you still do it?
Yes. CAD or 3D files help, but we can model the product from photos from several angles, dimensions and samples or photos of the finishes. Each model is optimised for mobile so it opens quickly on 4G.
Will 3D slow down the product page?
It should not. The page shows a still image first and loads the 3D view only when the shopper interacts with it. Page speed is part of the pilot acceptance criteria, measured on your live page.
How do we know it sells more?
Every pilot ships with an outcome dashboard: how many visitors open 3D, how long they interact, which options they configure, how many launch AR and how many add to basket afterwards, compared with the same page without 3D.
What does it cost?
The pilot is a fixed-price project of three to four weeks for one product or product family on one live page. The pilot on one product or product family starts from £2,900, fixed-price, and the pilot price is credited to the full build of your range if you continue. After launch, a monthly plan covers hosting, updates and new products.