VR for medical congresses and HCP meetings
A short VR or AR experience gives an HCP something to do at your stand: walk through a mechanism of action, a disease process or a device in a few minutes. We build it, ship the headsets, set up the stand, and brief or staff the demo.
Congress work we have delivered
A full VR version of the Healing Mountain concept at a dedicated booth at a medical conference.
A VR tour of a production plant for international veterinary representatives.
A VR activation for HCPs at a congress stand.
A custom Meta Quest VR game with a quiz, which we built and operated at two Haleon events.
How a congress activation runs
- Brief and script.
- Build to final form.
- Certification by your signatories.
- Hardware shipping and set-up.
- Hygiene between headset uses.
- Booth staff briefing, or our own staff.
- Opt-in lead capture.
- Post-event usage numbers (sessions, time in experience) from the app itself.
VR, AR or print?
- VR for a 3–5 minute immersive story with staffed headsets.
- AR when HCPs should try it on their own phone or take it home.
- Print when the message is a single data point.
Side-by-side detail: AR congress booth vs printed materials.
Built for your ABPI sign-off, not around it
In the UK, promotion of prescription medicines to health professionals falls under the ABPI Code of Practice, administered by the PMCPA, and promotional material has to be certified by your signatories before it is used. Medtech teams work to the ABHI Code of Business Practice. We are not a compliance consultancy and we do not certify anything: your medical and legal signatories do. What we do is build so that certification is straightforward:
- Final-form review: every screen, animation frame, voice line and on-screen text is exported for review as it will appear, with a version number.
- Your job bag code and date of preparation on the experience, and prescribing information one tap away where your material needs it.
- Locked builds: the certified version is the one that ships; any change goes back to you as a new version.
- HCP-only gating for promotional content and separate, non-promotional versions where an experience may reach the public.
- Opt-in data capture only, with a DPA, at congress stands.
The same discipline is how our pharma work for Janssen, Zentiva, Recordati, KRKA and Merck passed their medical, legal and regulatory review.
Cost and timing
Ready-made modules rebranded for your product: €1,000 – €2,000, delivered in 1–2 weeks. Custom builds for HCPs, reps and congresses: from €5,000. Your review rounds set the real timeline; we plan for them from day one. Hardware shipping and on-site staffing are quoted per event.
Frequently asked questions
Can the congress experience be reused afterwards?
Yes, as a WebXR link reps share with HCPs after the event, or as a training module.
How many HCPs can try it per hour?
It depends on the length of the experience and the number of headsets. We size it with you for your stand and your congress.
Do you travel to UK venues?
Yes. We set up and staff on site, or we brief your team to run the demo.
Does the ABPI Code allow VR at congresses?
It is promotional material like any other stand content: it must be certified before use, and hospitality rules still apply. Your signatories make that call.