VR brand activations and VR for events in London
A branded experience in a headset that draws a queue at your launch, stand or pop-up, run by our hosts, with consented leads and a dashboard after the day.
Quick answer
VR Express creates and runs VR brand activations for launches, exhibitions, sampling days and corporate events in London and across the UK. We build the branded experience, bring the standalone headsets and hosts, and capture consented leads from every player. You get a dashboard of plays and opt-ins after the event. For internal events, the VR team day runs about three hours for 8 to 40 people in your office. We have run VR activations since 2015 for brands including IQOS, Booking.com, Unilever and Nokia.
Formats
- Custom branded experience: your product, place or story, built for a short round that keeps the queue moving.
- Our VR quiz game rebranded with your content pack, for stands and career fairs.
- VR team day in your office for 8 to 40 people, facilitated or self-run, with a white-label rate for event agencies.
- Phone-based AR when headsets do not fit the space: see augmented reality for events.
On the day in London
We check the venue with you beforehand, arrive to set up before doors open, and run the stations with trained hosts who manage the queue, hygiene and first-time players. A leaderboard screen keeps the crowd involved, and the lead form syncs as people play.
Proof
- IQOS VR Constellation — brand activation.
- Booking.com VR Travel Showcase — destination experience.
- Unilever Unichef VR Activation
- Nokia & Comptel acquisition event — internal celebration.
- Haleon VR brand activation and the UBB VR career-fair game, written up in our UK case studies.
Measuring an activation
Count plays, completion, dwell time and opt-ins, and compare cost per consented lead with your other event spend. More on what works and what goes wrong in VR campaigns and brand activations and VR team day vs a VR arcade.
Pricing
A VR activation day starts from £3,900 as a fixed-price first event, scoped in a 30-minute brief and credited to the full build if you continue. Team days are priced per participant.
Frequently asked questions
What is a VR brand activation?
A short branded experience in a virtual reality headset that puts people inside your product, story or world: a test drive, a factory tour, a trip to a destination, a game built around your brand. It draws a queue at a launch, stand or pop-up, and every player can become a consented lead.
Do you supply the headsets and staff in London?
Yes. We bring standalone headsets, chargers, hygiene covers, a leaderboard screen if needed and trained hosts, set up before doors open and run the stations through the day. Agencies can also book us white-label.
Custom content or an existing experience?
Both. A custom experience is built around your brand and takes several weeks. For nearer dates we rebrand one of our ready games, such as the career-fair VR quiz or the team-day formats, with your logo, questions and colours.
How many people can go through it?
Rounds are kept short so the queue keeps moving, and we size the number of stations to your expected footfall. For reference, an in-office event for WPX ran six stations for 50 employees over five hours.
Can it capture leads?
Yes. Players opt in with your consent wording before their details are stored, under UK GDPR, and you get only consented contacts plus a dashboard of plays, scores and opt-ins after the event.
Do you run VR team building for companies?
Yes. The VR team day is a fixed format of about three hours for 8 to 40 people, run in your office with a team leaderboard, priced per participant.
What does it cost?
A VR activation day starts from £3,900 as a fixed-price first event, credited to the full build if you continue. Team days are priced per participant with a minimum per event.