VR campaigns & brand activations that deliver measurable ROI
Booth activations, AR campaigns, WebXR product experiences — engineered for the conversion lift and qualified-lead numbers your CFO will sign off on.
What "measurable ROI" actually looks like
Benchmarks we use when sizing a VR campaign for a B2C or B2B brand in Bulgaria and the EU.
600
Visitors per event
Booth or activation visitors per single event day.
1.5% → 4.2%
Conversion lift
Baseline vs. XR-driven conversion observed across campaigns.
80
Qualified leads / event
Typical qualified leads collected per activation day.
€65
Baseline cost per lead
What you'd pay without an XR activation — the bar to beat.
Source: VR Express internal benchmarks (roi_benchmarks) used by the ROI calculator. Real numbers depend on category, audience and offer.
What we ship in a VR campaign
Booth & event activations
Headset experiences, AR mirrors, photo booths and lead-capture flows for trade fairs, conferences and brand events.
AR brand campaigns (no app)
QR / NFC triggered AR that runs in the browser — packaging activations, OOH posters, in-store windows.
WebXR product experiences
3D product showcases and configurators that live on your site and convert better than static photography.
360° video & social cuts
Immersive hero content plus social-ready cuts so the activation keeps working after the event ends.
Proof — live case studies
Read deeper
Size the ROI before you brief us
Plug your visitor counts, baseline conversion and average deal value into the calculator. Two minutes, no email gate.