FMCG
Year: 2018Unichef VR Activation
An immersive VR activation for Unilever's Unichef program, transporting culinary professionals to global food hubs to explore international cuisines and cooking techniques.
Challenge
Creating a high-fidelity sensory experience that could engage busy chefs in a noisy event environment while maintaining the educational focus of the Unichef brand.
Outcome
High engagement from participants and a successful demonstration of how VR can be used for culinary education and global brand storytelling.
Technologies
360 Video
Samsung Gear VR
Mobile VR