Unilever Unichef 2018: A VR Journey to Bangkok
A custom 360-degree VR experience developed for Unilever Food Solutions' 'Unichef' campaign to promote the Knorr brand. Guests at the live competition used PC-powered VR stations to virtually explore iconic landmarks and gastronomic sites in Bangkok, the destination of the contest's grand prize. The installation transformed event downtime into an immersive brand journey, bridging the gap between the Bulgarian competition and its Thai reward.
Challenge
The client needed to engage a live audience during the breaks of a 6-hour culinary competition and make the grand prize—a culinary trip to Thailand—feel tangible and exciting for the participants.
Outcome
The immersive VR experience was a highlight of the Unichef 2018 event, generating significant buzz and positive feedback from attendees. It effectively transported participants to Bangkok, creating a memorable brand activation that strengthened their connection to the Unichef brand and its global culinary expertise. Social media engagement around the event increased by 35%.
Technologies