VR Express builds extended-reality experiences for pharmaceutical companies: HCP congress activations, medical 3D animation and mechanism-of-action visualization, surgical and device VR training, and pharma marketing — designed for MLR review, deployed across Bulgaria and Europe.
Quick answer
VR Express designs and delivers XR for pharmaceutical companies across four areas: immersive activations for HCP engagement at medical congresses; medical 3D animation and mechanism-of-action visualization; surgical and device VR training; and pharma marketing experiences such as interactive V-brochures. Every project is built to MLR-review workflows and packaged for your LMS or standalone delivery, headset-based or browser-first (WebXR).
AR/VR booth activations that draw HCPs in, hold their attention, and leave a measurable signal behind — shipped, set up and staffed end-to-end.
The VR activation was a major success, significantly increasing booth traffic and dwell time. Post-event surveys showed a dramatic increase in message retention and positive brand perception among HCPs who participated in the experience.
Successfully increased booth engagement and brand recall among 200+ international veterinary representatives.
The VR booth was a major attraction at the event, generating significant foot traffic and buzz. It provided a powerful, distraction-free environment for HCPs to learn, leading to higher-quality engagement and better message retention than standard event activations.
The AR experience significantly improved HCP engagement and recall of the product's benefits. The client reported a marked increase in interest and positive feedback from their sales force and at medical congresses.
The VR activation was the centerpiece of the corporate event, receiving overwhelmingly positive feedback from employees and leadership. It proved to be a powerful tool for internal branding and employee engagement, fostering a shared sense of purpose and excitement for the company's direction.
Scientifically accurate visualizations that make complex pharmacology legible to HCPs and reps — usable as standalone film, inside a V-brochure, or as the core of an interactive module.
The animation served as a vital educational tool for Zentiva, enhancing the understanding of Efient among healthcare providers and supporting the product's marketing and training efforts.
Increased HCP engagement and improved brand recall for Sideral through interactive storytelling.
This animation serves as a powerful internal example of our dual expertise in both high-level product marketing and detailed, medically accurate scientific visualization.
This animation has become a key showcase of our creative and technical abilities in product visualization, effectively demonstrating our capacity to deliver compelling marketing content for the pharma industry.
The V-Brochure we developed used 3D animations to visualize the drug's extended-release formula, making the information more digestible and memorable. This innovative approach was highly praised by Merck's sales team and their HCP clients for its clarity and educational value.
Repeatable simulations for procedures, devices and detailing conversations — instrumented so the training team can see how each learner performs.
The VR training module is projected to reduce training time by 40% and significantly improve procedural accuracy among surgeons. The client anticipates a strong ROI through reduced training costs and improved patient outcomes.
The AR avatar provided a dynamic and interactive method for demonstrating the product's benefits. This innovative approach led to significantly higher engagement and message retention among HCPs compared to static materials, successfully differentiating the brand in a competitive market.
Multi-sensory brand experiences and interactive HCP touchpoints — the kind of work pharma marketing teams use to anchor a launch or a cycle theme.
High-impact brand engagement with 60 guests fully immersed in the experience within a 3-hour window.
High brand engagement and immediate product awareness among event attendees.
Increased HCP engagement and provided a reliable, centralized resource for product information and administration guidelines.
Yes. We build to your medical, legal and regulatory (MLR) review workflow — scripts, voiceover and on-screen claims are documented per asset so the review trail is auditable, and each module is packaged for delivery either through your LMS (SCORM/xAPI) or a standalone link with completion analytics.
Both. We deliver native VR for high-immersion scenarios on Meta Quest and similar headsets, and WebXR / web-based AR for in-browser, no-app-install delivery on phones and laptops. WebXR is what we use when reach across a field force or a wide HCP audience matters more than headset-grade immersion.
We package congress activations end-to-end: hardware shipping and on-site set-up, briefed booth staff, hygiene protocols between headset uses, capture of opt-in HCP engagement data, and post-event analytics. The same content can also be repurposed as a take-home WebXR link.
Every learner and visitor interaction can be tracked — time on module, decisions made, simulation outcomes — producing objective engagement and competency data. Brand and training teams use this to compare XR against classroom and cycle-meeting alternatives.
Personal data flows only through opt-in capture (e.g. badge scan with explicit consent at a congress booth). Analytics on simulation usage are aggregate by default. We sign DPAs and tailor data flows to the controller/processor split you require.
Tell us the product, the audience (HCPs, reps, congress visitors) and the delivery context. We come back with a scope — headset or WebXR, training or activation, single market or multi-country.