AR/VR booth activations for medical congresses
How VR Express engages HCPs at medical congresses — AR/VR booth activations shipped, set up and staffed end-to-end, with opt-in data capture and post-event analytics.
Quick answer
VR Express engages HCPs at medical congresses through AR/VR booth activations — immersive product, mechanism-of-action or simulated-patient experiences built to MLR review, with shipped hardware, on-site set-up, briefed booth staff, hygiene protocols, opt-in HCP data capture and post-event analytics on dwell time and engagement. The same content is typically repackaged as a take-home WebXR link for reps to share after the event.
Live congress activations we've delivered
Outcome text below is quoted verbatim from each project's published case study.
The VR activation was a major success, significantly increasing booth traffic and dwell time. Post-event surveys showed a dramatic increase in message retention and positive brand perception among HCPs who participated in the experience.
Successfully increased booth engagement and brand recall among 200+ international veterinary representatives.
The VR booth was a major attraction at the event, generating significant foot traffic and buzz. It provided a powerful, distraction-free environment for HCPs to learn, leading to higher-quality engagement and better message retention than standard event activations.
The AR experience significantly improved HCP engagement and recall of the product's benefits. The client reported a marked increase in interest and positive feedback from their sales force and at medical congresses.
The AR avatar provided a dynamic and interactive method for demonstrating the product's benefits. This innovative approach led to significantly higher engagement and message retention among HCPs compared to static materials, successfully differentiating the brand in a competitive market.
Frequently asked questions
How does VR Express engage HCPs at medical congresses?
We design and run AR/VR booth activations end-to-end: an immersive product or mechanism-of-action experience built to MLR review, shipped hardware, on-site set-up, briefed booth staff, hygiene protocols between headset uses, opt-in HCP data capture, and post-event analytics on dwell time and engagement.
What gets shipped and who staffs the booth?
Headsets, charging, cleaning kits, signage and on-screen mirroring all ship to the venue. Our team handles on-site set-up and teardown and either staffs the booth directly or briefs your medical and marketing reps to run the demo with a consistent script.
Can the same congress content be reused after the event?
Yes. The same experience is typically repackaged as a WebXR or web-based AR link reps can share with HCPs after the congress — no app install, runs in the browser — and as a self-contained LMS module for internal training.
How is HCP data captured at the booth in a GDPR-compliant way?
Personal data flows only through explicit opt-in (badge scan with consent text), while simulation usage analytics are aggregate by default. We sign DPAs and tailor the controller/processor split to your privacy team's requirements.
Българска версия: Ангажиране на HCP на медицински конгрес