Pharma
Year: 2017AD Pharm AR Healing Mountain
We developed an Augmented Reality experience that brings a "Healing Mountain" to life. Using a mobile device, HCPs can watch a 3D animation of the healing process unfold on a physical print marker, visualizing the product's mode of action in a spatially engaging format.
Challenge
How to explain a complex healing process to healthcare professionals (HCPs) in a memorable and engaging way? Traditional 2D materials were failing to convey the dynamic nature of the treatment.
Outcome
The AR experience significantly improved HCP engagement and recall of the product's benefits. The client reported a marked increase in interest and positive feedback from their sales force and at medical congresses.