Ten XR projects that actually shipped

Challenge

Postbank sought to modernize its onboarding process, making it more engaging and effective for a new generation of employees. The solution needed to be scalable, consistent across all branches, and reflect the bank's identity as an innovative employer.

What we built

A comprehensive VR onboarding program for new hires at Postbank. The experience immerses employees in the bank's history, culture, and core values through a series of interactive, gamified modules, including virtual tours of key locations and simulated customer interactions.

Challenge

Postbank aimed to attract top talent in a competitive job market. Their traditional recruitment methods weren't effectively showcasing their innovative employer brand. They needed an interactive tool for career fairs and online channels to engage potential candidates, assess their fit, and differentiate Postbank as a forward-thinking employer.

What we built

A high-energy, gamified recruitment tool where candidates learn about the bank by hitting physical targets in VR to answer quiz questions.

Challenge

Following the success of the original "Tower of Success," United Bulgarian Bank wanted to create an updated and more sophisticated VR experience for their employer branding initiatives. The new version needed to reflect the bank's growth and evolving career pathways.

What we built

"UBB VR Tower of Success Version 2" is an enhanced virtual reality game where players climb a symbolic tower representing career progression at UBB. Each level presents challenges and questions related to the banking industry and UBB's corporate culture, with improved graphics and more complex gameplay than its predecessor.

Challenge

VISA wanted to create a unique, "phygital" (physical + digital) experience that merged art, history, and modern payment technology at a live event in Plovdiv's ancient amphitheater.

What we built

An artist created a masterpiece in VR using Google Tilt Brush, inspired by the amphitheater. This VR artwork was then transformed into a design for a physical gift card. At the event, attendees could use a custom AR app to point their phone at the gift card, bringing the VR artwork to life as an augmented reality animation.

Challenge

Mastercard wanted to create shareable, engaging content from their exclusive Halloween event that could be used for internal communications and to showcase their company culture.

What we built

A 360° video capturing the festive and spooky atmosphere of a private Halloween event hosted by Mastercard. The immersive video allowed viewers to experience the themed decorations, costumes, and vibrant energy of the party as if they were there.

Challenge

Presenting complex oncological data in a clear, engaging format that meets strict medical compliance standards for digital communication.

What we built

A specialized digital landing page and informational hub for Eligard, designed to provide healthcare professionals with clinical data and patient support resources.

Challenge

National Geographic needed an 'out of the box' way to promote their upcoming 'Mars' series, moving beyond traditional passive advertising to make the abstract concept of Martian exploration tangible and exciting for the general public.

What we built

A world-first public activation in Paradise Center to launch National Geographic’s 'Mars' series. We synchronized high-end PC VR with a specialized anti-gravity treadmill calibrated to 1:1 Martian gravity, allowing visitors to physically and visually experience walking on the Red Planet. The 10-day installation also featured an exhibition of scientific developments from the Bulgarian Academy of Sciences (BAN).

Challenge

Janssen needed to capture the attention of busy HCPs in a crowded event space and communicate complex scientific information effectively. The solution had to be medically accurate, compliant with strict pharmaceutical marketing regulations, and easy to deploy.

What we built

An immersive VR experience developed for Janssen, a leading pharmaceutical company, to engage healthcare professionals (HCPs) at medical conferences. The simulation visualizes complex biological processes, offering an innovative and memorable educational tool that goes beyond traditional presentations.

Challenge

A&D Pharma needed a high-impact, memorable way to associate the Strepsils brand with extreme endurance and pharmaceutical support during high-profile athletic feats.

What we built

A custom VR activation that allowed event guests to step into the shoes of world-renowned vegan climber Atanas Skatov. Using 4 PCVR stations, participants experienced the 2017 Everest and Lhotse expedition firsthand through the eyes of the climber. The project successfully highlighted the brand's role in supporting Skatov’s record-breaking journey.

Challenge

The client needed to engage a live audience during the breaks of a 6-hour culinary competition and make the grand prize—a culinary trip to Thailand—feel tangible and exciting for the participants.

What we built

A custom 360-degree VR experience developed for Unilever Food Solutions' 'Unichef' campaign to promote the Knorr brand. Guests at the live competition used PC-powered VR stations to virtually explore iconic landmarks and gastronomic sites in Bangkok, the destination of the contest's grand prize. The installation transformed event downtime into an immersive brand journey, bridging the gap between the Bulgarian competition and its Thai reward.