National Geographic: Mars Anti-Gravity VR Experience

A world-first public activation in Paradise Center to launch National Geographic’s 'Mars' series. We synchronized high-end PC VR with a specialized anti-gravity treadmill calibrated to 1:1 Martian gravity, allowing visitors to physically and visually experience walking on the Red Planet. The 10-day installation also featured an exhibition of scientific developments from the Bulgarian Academy of Sciences (BAN).

Challenge

National Geographic needed an 'out of the box' way to promote their upcoming 'Mars' series, moving beyond traditional passive advertising to make the abstract concept of Martian exploration tangible and exciting for the general public.

Outcome

Successfully engaged over 2,000 participants and generated significant public buzz for the series premiere.

Technologies

Oculus Rift DK2

PC VR

Anti-Gravity Treadmill

Unity