Pharma
Year: 2018 FeaturedStrepsils Everest Expedition: The Atanas Skatov VR Experience
A custom VR activation that allowed event guests to step into the shoes of world-renowned vegan climber Atanas Skatov. Using 4 PCVR stations, participants experienced the 2017 Everest and Lhotse expedition firsthand through the eyes of the climber. The project successfully highlighted the brand's role in supporting Skatov’s record-breaking journey.
Challenge
A&D Pharma needed a high-impact, memorable way to associate the Strepsils brand with extreme endurance and pharmaceutical support during high-profile athletic feats.
Outcome
High brand engagement and immediate product awareness among event attendees.
Technologies
Oculus Rift
PCVR
Unity