Banking
Year: 2023Meta Quizzes Postbank Talent Attractor
A high-energy, gamified recruitment tool where candidates learn about the bank by hitting physical targets in VR to answer quiz questions.
Challenge
Postbank aimed to attract top talent in a competitive job market. Their traditional recruitment methods weren't effectively showcasing their innovative employer brand. They needed an interactive tool for career fairs and online channels to engage potential candidates, assess their fit, and differentiate Postbank as a forward-thinking employer.
Outcome
Overwhelmingly positive candidate feedback and high engagement rates at talent attraction events.