Banking
Year: 2023Postbank AR Recruitment Game
A high-energy WebAR game designed for orientation days and talent attraction events. Users have 30 seconds to 'catch' floating 3D icons representing the bank's core brand values by tapping them in their physical environment.
Challenge
Postbank needed a frictionless, engaging way to communicate brand values to new hires and potential candidates at busy events without requiring app downloads.
Outcome
Successfully engaged over 300 participants across multiple events, creating a competitive and memorable onboarding experience that reinforced employer branding through gamification.