Pharma
Year: 2023Meta Quizzes Prospan
A gamified medical education experience where HCPs and participants answer questions by throwing a virtual ball at targets, learning about product benefits in an active, memorable way. Includes an integrated product video.
Challenge
To educate healthcare professionals and consumers about Prospan's natural ivy leaf formula in a memorable way, cutting through the noise of traditional pharmaceutical marketing with an interactive and engaging format.
Outcome
The gamified quiz successfully boosted brand recall and engagement at medical conferences. By using physical ball-throwing to answer questions, the activation created a fun, competitive atmosphere that drew in attendees and effectively communicated key product benefits.