Pharma
Year: 2023Meta Quizzes Isla
An interactive quiz module for Isla where users engage with product features through a physical ball-throwing mechanic in VR, complemented by a detailed product video.
Challenge
Salveo needed an engaging, modern way to educate healthcare professionals (HCPs) about the benefits of Isla pastilles. Traditional methods were failing to capture attention, and they required a solution that was both informative and interactive to improve product knowledge and recall among pharmacists and doctors.
Outcome
The quiz went viral among the target demographic, with over 10,000 unique participants and an average engagement time of 3.5 minutes. This significantly increased brand awareness and product recall for Isla.