Pharma
Year: 2022Finalgon
Custom landing page designed to provide interactive medical information and resources for HCPs and patients.
Challenge
For the launch of Finalgon, a heating ointment, the challenge was to visually and textually convey the sensation of relief and warmth. The client wanted to move beyond typical pharma advertising and create a more experiential and memorable online touchpoint for potential users.
Outcome
Our team created a landing page with dynamic visuals and compelling copy that effectively communicated the product's unique heating effect. The page successfully captured user interest, leading to higher-than-expected conversion rates for sample requests and newsletter sign-ups.