Pharma
Year: 2022Zentiva V-Brochure
Digital newsletter designed to inform HCPs and doctors about upcoming medical events and pharmaceutical campaigns.
Challenge
Zentiva's sales representatives needed a more effective tool than traditional paper brochures to engage healthcare professionals (HCPs). The challenge was to create a digital, interactive format that could be easily updated and would capture the attention of busy doctors.
Outcome
We delivered an interactive V-Brochure on our V-Line platform, featuring embedded videos and clinical data visualizations. The V-Brochure was a success, enabling more dynamic presentations and providing Zentiva with valuable analytics on HCP engagement.