Zentiva Pirseo VR Climber
A gamified VR experience for Zentiva's Pirseo brand. Participants embark on a virtual climbing challenge, representing the journey to overcome a medical condition. This interactive XR development project was designed to engage healthcare professionals at events in a memorable way.
Challenge
Zentiva needed a novel way to capture the attention of HCPs at busy medical conferences. Traditional marketing materials were proving ineffective. The challenge was to create an engaging, educational, and memorable brand experience for Pirseo.
Outcome
The VR Climber became a major draw at events, significantly increasing booth traffic and dwell time. The gamified experience successfully communicated Pirseo's brand message, leading to higher brand recall among healthcare professionals.