Pharma
Year: 2022Heparoid
Custom landing page designed to provide interactive medical information and resources for HCPs and patients.
Challenge
Zentiva needed to launch a new landing page for Heparoid, a topical treatment. The primary challenge was to present dense medical information in an accessible and engaging format for consumers, ensuring compliance with pharmaceutical marketing regulations while standing out in a crowded digital space.
Outcome
We developed a clean, mobile-first landing page that simplified the product's benefits and usage instructions. The outcome was a significant increase in user engagement and time on page, with positive feedback on the clarity and trustworthiness of the information provided.