Consumer health · Brand activation · Meta Quest game
Haleon: a Meta Quest archery game for Panadol and Voltaren
A gamified Meta Quest experience with archery and in-world product tablets for Panadol and Voltaren, built so people pick it up and play without a briefing.
72 fps
steady on Quest 2 in our device test
0
errors in 24 interaction tests
2026
activation delivered and paid
The challenge
Consumer-health brands get a few seconds of attention at an event, and a leaflet about pain relief is easy to walk past.
Haleon wanted a hands-on activation for Panadol and Voltaren that people would actually play.
What we built
- An archery game on Meta Quest with two bows and twelve arrows.
- In-world product tablets for Panadol and Voltaren, so the brand message sits inside the game instead of on a poster beside it.
- Runs standalone on the headset, with no PC or cables.
The result
- The 2026 activation was delivered and paid.
- In our device test on Quest 2 in October 2026, the game held a steady 72 frames per second, with 0 start-up errors and 0 exceptions in 24 grab tests.
Why it matters for UK teams
- Fits OTC and consumer-health brands at retail events, pharmacy conferences and sampling days in the UK.
- A smooth frame rate matters: dropped frames are what make first-time players feel unwell in VR.