Banking · Employer branding · VR game at career fairs
UBB: a VR climbing game that turns career-fair visitors into candidates
We rebuilt the bank's headquarters as a VR climbing wall. Candidates climb, choose one of six career directions and leave with a Career Selfie and a leaderboard place that recruiters use to follow up.
3
career events in autumn 2026
6
career directions to choose from
2024–2026
three seasons with the same client
The challenge
Graduate and early-career fairs are crowded, and most bank stands look the same: a banner, a bowl of sweets and a recruiter with a stack of leaflets.
UBB wanted a reason for candidates to stop, a memorable picture of the bank as an employer, and a way for recruiters to follow up afterwards.
What we built
- UBB's headquarters rebuilt in VR as a climbing gym, the 'VR Tower of Success'.
- Candidates climb to the top and choose one of six career directions at the bank.
- Each player gets a personalised Career Selfie and a place on a live leaderboard, which the recruiting team uses for follow-up.
The result
- In 2026 the game ran at three career events: an installation on 17 September, Career Show on 5 October and Jobtiger Career Days on 10 October.
- UBB has come back for a third season: version 1 in 2024, version 2 in 2025 and the 2026 event run.
Why it matters for UK teams
- Fits UK graduate fairs, university careers weeks and assessment-centre days.
- The leaderboard and selfie give your team a consented follow-up list instead of a pile of business cards.
- Built around your own building, roles and brand.