E-commerce — Fashion & Luxury
IP Wallet | 3D Web Configurator
VR Express built a 3D product configurator for Individual Perfection using WebGL real-time visualization, letting customers explore and customise the product in the browser on desktop and mobile. The same approach applies across fashion and luxury goods, manufacturing, e-commerce and real estate.
Challenge
Online shoppers can't physically handle a product before buying, which weakens engagement and makes premium, customisable goods harder to convert.
Outcome
The configurator delivers a "try before you buy" experience that improves customer education, increases user engagement and extends the purchase-consideration window.
Technologies
WebGL real-time 3D visualization
Desktop & Mobile