I'm happy to be back with the newsletter, bringing you new and interesting topics.

Today, we'll focus on two key parts of a company's employer brand. These are attracting great new employees and introducing them to the workplace. These first steps shape their entire experience with the company. Often, the usual ways of finding candidates and onboarding new hires can be boring.

Using virtual reality (VR) for your employer brand can help. It boosts engagement, keeps employees longer, and helps them understand company culture. VR also helps with hiring. It can start a candidate's "career adventure" before their first day. This creates a feeling of belonging and a good connection to the company brand.

Here are 5 ways VR can help your employer brand with hiring and onboarding.

1. Increased engagement and attention retention 💡🧠

[How Virtual Reality Affects The Brain (Part 1)](https://youtu.be/Qlyl_qCMO5M)

VR creates a very deep and engaging experience for new and potential hires. This leads to more involvement and helps them pay better attention. When someone uses VR, their brain thinks they are actually in that virtual place. This real sense of being there helps users dive into the experience. This creates strong, lasting memories. As a result, people remember information better and understand key ideas more clearly.

2. Better understanding of company culture and values 💼🌍

[Oculus for Business: How Hilton uses VR to Teach Empathy](https://youtu.be/8lq_38T_3eg)

VR helps potential and new employees learn about company culture. It makes the experience more engaging and memorable. You can show company culture and values through interactive VR games and settings. This lets users connect with the company's core ideas on an emotional level, which builds understanding and trust. This helps both future and current employees quickly adopt the company's culture and values.

3. Cost and time savings 💰⌛

[How Nestle Purina Uses Virtual Reality for Training | Oculus for Business](https://youtu.be/pGDd2AA37Fk)

Using VR for hiring top talent and training new employees can save time and money. For recruiting, VR can show parts of the company that are hard to show in person. For example, giving every candidate an office tour or showing them expensive equipment isn't practical. VR lets you show these things virtually, no matter where the candidate is.

Old-school onboarding can be slow and costly. It often requires face-to-face training, travel, and lots of paper. VR onboarding experiences can be used over and over, even from a distance. This greatly cuts down on the time and costs involved.

4. Improved staff selection and employer brand building 💼🏆

[HOW COMPANIES ARE USING VR TO RECRUIT AND TRAIN EMPLOYEES](https://youtu.be/b0H59RPgQI4)

Using VR in hiring is a great way for companies to stand out. It helps attract the best people by offering a modern, unique experience. This can introduce candidates to the company's benefits and culture. When companies show they care about new ideas and their employees, they can attract better candidates. This improves their overall hiring efforts.

5. Higher employee retention rates 💼🔐

[Why VR Training Is So Powerful for Retaining Employees and Lowering Costs](https://youtu.be/BR8v55pJJgE)

To sum up, VR is a powerful tool. It can boost engagement and help you find and keep top talent. It also helps new and current employees better understand company culture. This way, virtual reality helps build a positive employer brand.

As technology improves, using VR for hiring and onboarding will likely become common. Large companies will use it to attract and keep the best employees. It also shows they are invested in new technology and their people.

PS: We recently created a custom version of our new product, META INC. It's part of our "Serious Meta Games" series. These are VR games made for specific business needs. We did this for our partners at Postbank.

Our goal was to create a fun VR game experience. It presents the bank's culture and values in an engaging way. We used different interactive quizzes and games. The project won 2nd place in the "Employer Branding Innovation" category at the Employer Branding Awards 2023. This shows how well it works for hiring and onboarding.

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<p><strong>Want the full picture?</strong> See our pillar page on <a href="/solutions/vr-training">the benefits of VR training</a> — retention uplift, hours saved, and live pharma + banking case studies.</p>