[{"id":"52cm5bw5","type":"quote","quoteText":"Introduction","quoteAuthor":""},{"id":"3kb3kw6d","type":"text","content":"Do you like VR technology? Do you have an idea how you could apply it in your work? But you don't know where to start and what steps to take to create branded content for your company?\n\nThe advice on good practice listed below represents a kind of guide that will provide you with an 8-step plan on how to create your first successful branded VR content, from researching the technology to measuring the success of the campaign.","headingLevel":"none"},{"id":"d3889wlt","type":"text","content":"1. Understand the client's goals and target audience: Before creating any VR content, it is important to understand the specific goals and target audience of your business or client. Define the campaign's objective and the target audience's profile. This will help choose the right overall direction for the campaign and ensure it resonates with the target audience.\n\n2. Research VR technology and best practices: Research the latest VR technology and best practices to ensure the campaign is current and effective. This includes understanding the different types of XR (e.g., VR, AR, MR) and the most suitable ones for the campaign. Use VR consulting services for this purpose.\n\n3. Develop a creative concept: Create a unique and memorable concept that aligns with the client's goals and resonates with the target audience. Don't waste unnecessary time on creative work before consulting a VR provider – they will be able to guide you on what is realistic to implement and what is not.\n\n4. Create a storyboard: Create a storyboard that outlines the VR experience, including key scenes, transitions, and interactions. This will serve as a guide for VR developers and ensure that the final product aligns with the creative concept.\n\n5. Choose a VR service provider: Choose a VR service provider who has the necessary experience and expertise to bring the campaign to life. This includes evaluating the provider's portfolio, references, and pricing. Meet with potential providers and ask for a demonstration of their products/services.\n\n6. Be active in creating the VR experience: Proactively inquire about the progress of creating the experience. Ask your VR provider to periodically test the VR experience and provide feedback.\n\n7. Distribute the VR content: This always happens live and through VR headsets. Regardless of whether we are talking about a public event or internal organizational activities, it is important to communicate and promote the time and place when your target audience will have access to try your branded VR content.\n\n8. Measure campaign success: Measure campaign success by collecting data on user engagement and feedback. This includes tracking key metrics and analyzing data to identify areas for improvement.","headingLevel":"none"},{"id":"c8j1yl2j","type":"text","content":"The process of creating branded VR content may seem complex and daunting, but the key to success is investing some time in self-education on the topic and finding the right VR partner.\n\nThese 8 steps cover all key elements of the branded VR content creation process – from understanding the audience to testing the VR experience and measuring its success.\n\nLook forward to more such tips in the next newsletter, but for AR - augmented reality.","headingLevel":"none"}]