The biggest tech war of the decade isn't being fought over phones. It's being fought over which device will replace the phone — and four giants are betting billions on different answers.

Meta Wars is VR Express's series following that war up close — not as spectators, but as a studio that has built on every one of the warring platforms since 2015. No hype, no rewritten press releases: what is actually happening, who is gaining ground, and what it means for businesses that want to use XR today.

The episodes

Episode 1 — What we predicted in 2023, and what actually happened

A public scorecard of the predictions from the first Meta Wars article: 4 hits out of 6, and the twists nobody saw coming.

Episode 2 — Galaxy XR vs Vision Pro: the $1,799 vs $3,499 fight

Samsung attacks at half the price with Gemini. Apple answers with M5 and its ecosystem. Who wins — and for whom?

Episode 3 — Meta killed the metaverse (to save the glasses)

The company that renamed itself for the metaverse walked away from it. Inside the biggest strategic reversal in XR.

Episode 4 — The operating system war: visionOS vs Android XR vs Horizon OS

Hardware changes every two years. Platforms stay forever. This is where the real war is.

Episode 5 — Smart glasses 2026: the next front

Smart glasses shipments are climbing fast, and Samsung is entering the fight with Galaxy Glasses. The front is moving from your head to your nose.

Episode 6 — Valve Steam Frame: the wildcard

Valve is back in hardware. What does that mean for PC VR — and for the whole market?

Episode 7 — What the XR war means for business

The practical finale: how the price war and the platform split turn into concrete opportunities for training, marketing and events.

Season finale — Meta Connect 2026: Meta turned VR into glasses

Meta showed up without a new Quest and turned VR itself into glasses. The full analysis and the season scorecard.

Why follow the series

We write from the trenches. 138+ delivered XR projects for banks, pharma and FMCG mean we judge devices by how they perform in real business deployments — not by demo reels.
We are platform-neutral. We don't sell hardware. We win when you pick the right platform for your project — whichever it is.
We update live. The hub and the episodes are updated with every major event — this is a chronicle, not an archive.

Have an XR project and wondering which platform to pick in the middle of the war? Talk to us — it's literally our day job.