Your brochure presents without you. Make it sell.
We turn your PDF into an interactive brochure your buyers open on any phone, with no app, and you see what they opened. Fixed prices, and you see the first screen in 5 working days.
Quick answer
A V-Brochure is your brochure rebuilt as a fast web page: motion, video, 3D models and pop-ups instead of a static PDF. It opens from a link, a QR code, an NFC card, an email button or an embed on your site, in any browser, with nothing to install. When something changes, we update it and every link already sent shows the new version. You see opens per page and per element. VR Express, an XR and digital studio in Sofia, has produced V-Brochures for pharma brands and banks since 2021. Prices start at €1,690.
Most of the decision happens when you are not in the room
Gartner's research on B2B buying finds that buyers spend about 17% of their buying time meeting potential suppliers, split across every vendor they consider. The rest happens inside their own team, with whatever you left behind.
Usually that is a PDF: hard to read on a phone, out of date the day the price list changes, and silent. You can't tell whether anyone opened it, let alone which page they read.
A V-Brochure is built for that part of the sale. It explains the product the same way every time, stays current behind the same link, and tells you what was opened.
PDF brochure vs V-Brochure
What a V-Brochure does
Shows what a PDF can't
3D models, mode-of-action animations, layouts and short videos, used only where they answer a buyer's question about size, mechanism or fit.
One approved version, everywhere
Your team approves the content once. Edits go live behind the same link, so nobody forwards last year's version again.
Tells you what got opened
Opens in total, per page and per element. Our team collects the data monthly and sends you a short report every quarter.
Works where your buyers are
Link, QR, NFC card, email or banner button, embed on your site, Viber. Offline versions for field reps, events and kiosks.
Who it is for
- Pharma and OTC brands: product brochures for doctors and pharmacists, built from approved content and ready for your medical and legal review.
- Banks and insurers: product launches, employer branding and recruitment brochures, often paired with digital business cards for staff.
- Real estate, equipment and medtech: products that are easier to understand in 3D than on paper: layouts, machines, devices.
- Events and trade fairs: a QR code on the stand or an NFC card in the hand, instead of a bag of catalogues.
How it works
- 01
Send us your PDF
Plus logos, product shots and anything you want explained better. A 20-minute call fixes the scope.
- 02
Approve the first screen
You see the first finished screen within 5 working days of receiving your materials, then we build the rest.
- 03
Share and see results
You get the link, QR codes and embed code. We host it, make edits and report on what was opened.
Fixed prices
Prices are in EUR, excluding VAT. Delivery times run from when we have your materials. Monthly fees cover hosting, support, edits and analytics.
Launch
€1,690
+ €29 / month
One product, told well.
- 1–3 interactive screens built from your PDF
- Motion, pop-ups and video
- Link, QR code and embed code
- Opens per page and per element
- Live in about 2–3 weeks
Pro
€2,990
+ €29 / month
The full brochure, including what needs 3D.
- 4–6 interactive screens
- One 3D model or explainer animation
- Two languages (e.g. BG and EN)
- Offline version for reps, events or kiosks
- Quarterly analytics report
Sales Kit
€5,900
+ €155 / month
Brochure plus a card for every rep.
- Everything in Pro
- AR view of your product in the buyer's space
- NFC + QR digital business cards for up to 25 people
- Card opens per person, managed centrally
- Live in about 3–4 weeks
Enterprise
from €9,000
quoted per scope
A brochure library for several products, markets or teams.
- Several brochures on one system
- Export for your CLM, e.g. Veeva
- Answers from your approved documents (AI assistant, by agreement)
- Your own domain and access rules
- Dedicated contact person
Add-ons and discounts
- · Your own visual concept, designed from scratch: +€625
- · Offline HTML version: €150 · Windows .EXE: €150
- · Each extra language: €300–600
- · 3–5 brochures: −10% · 6–10: −20% · 11–20: −25%
First screen in 5 working days, or you pay nothing
Once we have your materials, you see the first finished screen of your brochure within 5 working days. If it misses the date, or you don't like the direction, you can walk away and owe us nothing. You pay the first invoice only after you approve that screen.
For regulated content we revise our build until your medical and legal reviewers sign it off. Changes to the source content you supply are quoted separately.
V-Brochures and digital cards we have delivered
Selected projects from our portfolio. Each page shows what was built and for whom.
- Merck GlucophageXR V-Brochure
Pharma · 2024 · 3D mode of action
- Zentiva V-Brochure
Pharma · 2022
- Valentis Kerabione V-Brochure
Pharma · 2021
- Valentis Gastroval Hepar V-Brochure
Pharma
- Postbank Lnd Book
Banking · 2023 · Interactive brochure
- ProCredit Bank: Meta Cards
Banking · 2024 · Digital business cards
For sales teams that also need digital business cards, see the Digital Sales Kit.
Why interactive works, and where it doesn't
- Gartner's survey of B2B buyers found they spend about 17% of their buying time meeting potential suppliers, and 61% prefer to buy without talking to a sales rep at all. Gartner, 2025
- Augmented reality raised sales most where buyers were least sure: less familiar brands, pricier products and first-time buyers. It works by reducing uncertainty. Tan, Chandukala & Reddy, Journal of Marketing, 2022
- Interacting with a virtual product helps people picture using it, which raises purchase intention compared with the same information shown passively. Schlosser, Journal of Consumer Research, 2003
- A review of 19 studies found interactivity alone does not change intentions; it only helps when it adds value for the buyer. That is why we use 3D and animation only where they explain something. Kumar, Gupta & Chauhan, Marketing Intelligence & Planning, 2023
- Long text is still understood slightly better on paper than on screen. A V-Brochure is not a PDF on a screen: it keeps text short and lets visuals do the explaining. Print and a V-Brochure work well together, with a QR code linking the two. Delgado et al., Educational Research Review, 2018 (54 studies)
Questions about V-Brochures
What is an interactive brochure?
It is a brochure built as a web page instead of a PDF. It opens in any browser on a phone, tablet or computer and can include animation, video, 3D models, pop-ups and several kinds of navigation. Because it lives online, it can be updated without sending a new file, and you can see how it is used.
Do our clients need to install anything?
No. A V-Brochure opens in the browser from a link, QR code, NFC card, email button or an embed on your website. There is no app, plugin or download.
What does the analytics show?
Total opens, opens per page and opens per element, such as a video or a 3D model. We collect the data monthly and send a short quarterly report. Sales Kit adds opens per card, per person.
Can pharma companies use it with approved content and Veeva?
Yes. We build only from content your team supplies and approves, and revise our build until your medical and legal reviewers sign it off. For teams working in a CLM such as Veeva, the Enterprise tier includes an export prepared for it.
How is this different from flipbook software?
Flipbook tools turn a PDF into pages you flip on screen, and you do the work yourself. We redesign the brochure for the screen and add 3D, animation and video where they explain the product. We also host it, edit it and report on it. You get a finished brochure, not a tool.
What happens if we stop the monthly service?
Hosting and edits stop at the end of the paid period. If you want to keep using the brochure on your own systems, you can order the offline HTML version (€150).
Who owns the content?
Your texts, images and brand assets stay yours. We use them only for your brochure.
How long does it take?
You see the first screen within 5 working days of receiving your materials. Launch is usually live in 2–3 weeks, Pro and Sales Kit in 3–4 weeks. Most delays come from waiting for materials and approvals, so we agree the list on day one.
Do you make Bulgarian and English versions?
Yes. Pro includes two languages. Further languages cost €300–600 each, depending on the amount of text.
Send us the PDF you hand out today
In 20 minutes we'll show you real V-Brochures, agree what yours should explain and confirm the price. The first screen follows within 5 working days.