FMCG
Year: 2024IQOS Puzzle Game 2
A simple yet engaging puzzle game designed for IQOS to enhance consumer interaction and brand recall. This browser-based game provides a light and accessible touchpoint for adult consumers, reinforcing brand presence in a non-intrusive, entertaining format.
Challenge
Create a lightweight, mobile-friendly brand game that captures user attention quickly and can be deployed across various digital channels without requiring any installation.
Outcome
Successfully launched as part of a digital campaign, the puzzle game increased user dwell time on the brand's online platforms and provided a novel way to engage with consumers beyond traditional advertising.