FMCG
Year: 2020Foodpanda A1 Gaming League
We managed a VR activation zone at the A1 Gaming League event. Attendees could play popular VR games between matches, creating a fun, high-energy brand experience. The activation was designed for high throughput to engage as many fans as possible.
Challenge
Foodpanda aimed to connect with the gaming and esports community in a way that was authentic and exciting, integrating their brand into the A1 Gaming League finals event.
Outcome
The VR zone was a huge success, attracting a constant stream of players and positioning Foodpanda as a modern brand that understands gaming culture. The activation generated significant social media buzz and positive brand association.