AR menus for restaurant chains and groups
Scan each dish once, centrally, and use the same 3D menu at every site, on delivery listings and in launches.
Quick answer
For a chain, an AR menu is a central asset: each dish is scanned once, to spec, and the same models serve every restaurant, the website and new-dish launches. VR Express scans the dishes in your development kitchen, checks each model for scale and accuracy and publishes a menu page with QR codes per dish that can be printed on every site's menu. Guests see the dish at real size on the table through their phone, with no app.
Scan once, use everywhere
Chains already plate to a spec. That makes them ideal for AR: one capture in the development kitchen represents the dish in every restaurant, so the cost per site falls as the estate grows.
UK chains have tested AR menus before, typically as campaigns. The lasting value is a menu that stays current: new dishes added at each menu change, retired dishes hidden without reprinting codes.
What a group rollout includes
- Central capture of the core menu in your development kitchen, with a spec check per dish.
- One menu page per brand, with per-dish QR codes for print across all sites.
- New-dish captures at each menu change, scanned by your team with the kit or by us.
- The same models for the website, social launches and franchise partner decks.
Accuracy matters more at scale
A model that oversells a portion causes complaints at every site. We check the scale of every model against the real plate, and our team flags anything that would set the wrong expectation before it goes live.
How it works
- Onboarding call and capture kit: guide, matte mat, turntable and your own upload code.
- Dishes are scanned freshly plated in quiet hours, by your team with the kit or by us on site in London.
- Every model gets a quality pass by our 3D team (holes, glare, scale, file size), with a retake note within a day if a capture can't be saved.
- Your menu page goes live with sections, prices and allergens, plus a print-ready QR code per dish. A typical menu takes about two weeks.
See it and read the case study
Try it on your phone: open the demo menu and tap “See it on your table”. VR Express has built AR, VR and WebXR since 2015, including the AR Menu platform for restaurants and bars. Start with the overview of AR menus for London restaurants, see what an AR menu costs in the UK or compare AR and QR menus.
By venue
- Fine dining
- Cocktail bars
- Cafés and bakeries
- Hotels and room service
- Restaurant chains and groups
Frequently asked questions
Do we need to scan each dish at every site?
No. Chains plate to a spec, so one capture in the development kitchen represents the dish across the estate.
How are menu changes handled?
New dishes are scanned and checked before each menu change. Retired dishes can be hidden from the menu page, so printed QR codes stay valid.
Can it work with our existing digital or QR ordering?
Yes. The AR view is a link per dish, so it can sit alongside an existing QR menu or ordering flow rather than replacing it.