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Year: 2018EY Google Cardboards
We designed and produced custom-branded EY Google Cardboard viewers, paired with a mobile VR application. This allowed users to experience EY’s corporate environment and "day-in-the-life" stories using their own smartphones, turning a simple piece of mail or an event giveaway into a high-tech portal.
Challenge
EY needed a scalable way to distribute immersive brand content to a large number of potential recruits and employees without the logistical overhead of high-end VR hardware at every location.
Outcome
The initiative successfully democratized VR access across the organization. By providing a low-cost, high-impact physical takeaway, EY increased engagement with their digital recruitment content by over 40% compared to traditional video links.