Sofia University: Object Virtualization & VR Marketing Lecture

Academic showcase and lecture focused on bridging the gap between immersive technology theory and practical business applications.

Challenge

The challenge was to introduce marketing and business students at Sofia University to the cutting-edge concepts of object virtualization (3D scanning) and its powerful applications in VR marketing, bridging the gap between academic theory and emerging industry practices.

Outcome

The lecture provided an inspiring and practical overview of how 3D scanning and VR are transforming marketing. Students gained valuable insights into creating immersive brand experiences, equipping them with forward-thinking knowledge for their future careers.