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Year: 2016 FeaturedBeglika Fest 2016: I.PlayNinja & Polydome VR
A pioneering outdoor VR activation at Beglika Fest, challenging the dissociation between technology and nature. Set in a remote mountain environment, the project integrated VR into a physical forest challenge.
Challenge
To successfully run high-tech VR (Samsung Gear VR) in a remote, outdoor festival setting while proving that technology can complement and enhance the experience of nature rather than detract from it.
Outcome
The activation ran day and night in a specially lighted forest zone. Hundreds of festival-goers engaged with the "I.PlayNinja" challenge, using body and head locomotion to navigate virtual environments, creating a unique "phygital" landmark at the festival.
Technologies
Samsung Gear VR
Mobile VR
Polydome VR
360 Audio-Visuals