Groupama Insurance event

A bespoke VR activation for a corporate event hosted by Groupama, a leading insurance provider. The experience was designed to entertain and engage employees and partners, reinforcing brand values through an interactive and fun virtual reality game.

Challenge

The goal was to create a VR experience that was accessible to a non-technical audience, could be run efficiently with high throughput at a large event, and subtly incorporated Groupama's branding without feeling like a direct advertisement.

Outcome

The VR station became a central highlight of the event, with high levels of participation and positive feedback from attendees. The activation successfully boosted employee morale and created a memorable association with the Groupama brand.