Kosher 24
An immersive VR event for United Bulgarian Bank's "Kosher 24" employer branding campaign. The activation provided a virtual tour of UBB's modern workplace and introduced potential candidates to the company's values and vision through interactive scenarios.
Challenge
UBB aimed to enhance its recruitment efforts by creating a unique and memorable candidate experience. The goal was to effectively communicate the company's culture and career paths to a wide audience at a major career fair.
Outcome
The VR experience was a highlight of the career fair, attracting significant attention to the UBB booth. It provided a dynamic and informative look into the company, helping UBB connect with a large pool of high-potential candidates and reinforcing its image as an innovative employer.
