Banking
Year: 2025Treasure Your Future: Finance & Career Discovery
A comprehensive employer branding activation featuring a lecture on VR's business implications followed by a hands-on VR onboarding simulation. The experience allowed students to explore the bank's digital ecosystem and professional environment.
Challenge
Position Postbank as a tech-forward employer of choice for university students during dedicated recruitment days.
Outcome
Successfully enhanced the bank's reputation as a technologically capable and innovative employer among the target student demographic, driving high engagement at the recruitment event.